First thing you want to do is write down your 5 biggest competitors. Just 5 because you don't want to be overwhelmed but the more keywords you rank for the more competitors you will run into. So if you're targeting a thousand keywords you can have a different set of competitors but for today's example I want you to pick your five biggest competitors now for some of you who don't know who they are just go to Google type in some important keywords and just write down the top couple for each keyword eventually you want to come up with a list of five and that's the very first simple easy step
Step two is to visit the website with your own eyes and go through it as if you were a customer as if you are a user. You want to go through and see what you like about the site and what you dislike and does it look good and is it simple? I don't want to get technical issues so does it function well are there any ideas sparking in your mind to improve it? You want to go through the site thoroughly and jump around to see how many clicks it takes for you to get from one place to the next. Is the contact number big, small etc I want you to have a good memory of what the website looks like because in a few steps we're going to start pulling stats and we want to start to figure out what the correlation between the visuals of the website are and the stats are. I want you to keep these pages open throughout this tutorial because I want you to tether back and forth look at it them and see what the common denominator to success is.
Step number three is you go to builtwith.com and enter all five of your competitors to see how each one of their websites was built. You want to know if they're using Wordpress what type of plug-in they have is there a SSL certificate, If you're not a developer you're not going to understand a lot of this and there's no problem with that you just want to know how was the website built wether it be Square space, Shopify, WordPress etc because then you can judge how much effort was being put or is being put into the seo.
This one's a little trick we've talked about a few times before but I want you to look at a page break down of your competitors site I want you to look at how many pages they have on the site and I also want you to look at scrolling with your eyes up and down just get a visual look of how was the page laid out. Hey let me click on the page let me see what topics they're targeting and you can do so very easily with this very simple hack go to the top URL type in the domain of your competitor and type in site:\\example.com and that top number will tell you how many pages are on the site and as you scroll down with your eyes you can see how the actual layout of the website is it's basically a site map showing you where pages are and with the names and descriptions of each pages are so I want you to document that on this Excel sheet that you're preparing. So once again domain name you're going to have at least five competitors and the very first thing you're going to do is you're going to put in how it was built, maybe a little abbreviation WordPress, Shopify, Wix. Next you're going to type in how many pages they have on their website I want that written in place because we're going to pull to that and that's going to be very important when we're trying to calculate what we need to in order to beat them
Number five is another tool we've talked about quite often but it's very important to us it's a free tool simply go to Google and type in Alexa bounce rate. Once you visited the website type in the competitors URL and it's going to give you some valuable information for assuming that the URL has actual traffic. If there's no traffic going to that page this Alexa is going to be useless it's not going to give you any valuable information but presuming that the competitor does have some traffic you will see things such as bounce rate. And for those that don't know the higher the bounce rate the worse off that website page is it means the number of people that leave the website without scrolling down or clicking on a button is your bounce rate so your ultimate goal is to have the lowest bounce rate humanly possible. So what I want you to do is what your competitors bounce rate is I also want you to look at how many times does the average person view a page on your website so an average number of views on a page you'll see that you're on Alexa and also average time on site that's very very important those are three statistics I like you take from the Alexa. I want you to take your time and actually document on your chart now even at this point you can look to see which one of the five competitors has the lowest bounce rate.
Now you can tether back and look at the site while we usually know what they are doing right. Is it a larger image or larger fonts? Is there separation between categories? But looking at the stats why does one have an average time on site of 6 minutes and the other one has an average time on site of 22 seconds which one do you want to emulate you want to emulate the champion. Understanding the stats the best way and the only way I can see that you could do this is looking at the stats tethering back and forth and trying to formulate an algorithm. Why is it working so well for them? After viewing the stats viewing the website I think you would have come up with ideas and inspiration on making changes on your own site. If it's working for them it’ll work for you. But without looking at these stats of your competitors you'll never know you're guessing.
Number 6 we’re going to use my favourite tool which is semrush before I get into it once again is a premium plug-in but you can sign up free for 7 days and you can try the tool out no strings attached click Here. Give it a shot I live by this. It gives me such great opportunity by simply allowing me to see domain information and overview like literally when you type a domain. Within 10 seconds I have all the information in one place about that domain. Right now what we're going to do is type in the domain of each of your competitors and I want you to document the valuable information. if you're not looking to spend money on a premium plug-in I understand times are tough if you're not making the money you don't have the money to spend you can also try SpyFu or Moz they won't give you as much information as my premium plugin but hey if you're on a budget any information is better than none.
Number seven is to start tabulating and putting together all the numbers you really want to start documenting everything that we're touching upon there is no sense reading anymore of this blog if you're not going to use any of this information. Once again your goal during this blog should be there tabulate a whole document which is going to be like your master plan that you can pull out at any time it stated it has all the information and it will give you a game plan on what you should be doing so number 7 is to actually put this dog came in together.
Number 8 is to sign back into semrush and steal your competitors keywords list. It's that simple I have no hard feeling sorry competitors. I don't feel bad I'm taking your keyword list that you've worked so hard on I'm going to do it with one click of a button. I'm also going to download all of the keywords each of these five competitors are targeting. I'm a very visual guy so I like to actually print this out staple it I get a highlighter and I start marking and highlighting opportunities. I can see which keywords are generating the most traffic to each of these competitors and I can also look for little holes in the industry where they haven't really put a lot of effort but it's still working for them then I can Target that keyword. It's very important to pre-plan before you start creating content looking visually at these websites are they laid out structurally well can you honestly say that you are a better service provider a better content creator are you better do you have the ability to win this race and if the answer is yes now you start setting of your guidelines.
Starting one by one looking at the competitor for each keyword remembers all the stats just taught you how to pull all the stats and find holes in the industry and find keywords that haven't been given the love that they deserve. So without knowing what the previous team or a competitor has done for that keyword you will not be able to set up guidelines and what I mean once again by guidelines is pulling all the stats on the competitor currently first. I want you to write down how many words are on a page where you see holes like what was not done properly and literally know as to how you're going to beat them. Those are the guidelines you have to prepare based on visually looking at the site and knowing the stats are right in front of your eyes
Now you want to start to actually create the content and your whole objective here is to create better content than your number one competitor, NOT the whole world you're not trying to create the best page in the world. When creating content your sole objective is to be the person that's currently in first place for that specific keyword that you're targeting nothing else.
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