Over time consumers have adapted to new modern technologies and everyone is now on their phones or laptops for anything they need to do. The digital age is now and that requires everyone to have a website its like you needed a listing in the yellow pages 10-15 years ago to be successful. The yellow pages has now been over ruled by the world wide web and if your not on the internet you wont be found.
Currently 97% of consumers are going to the internet to find a product or service they need and if you want to be the company of their choice, you need to be found on the internet.
We live in the digital age which makes your website your best marketing asset because your website is always there in the search results. On average people spend about 23.6 hours on the internet per week. Companies that have websites will trump those that don't for this reason.
One of the benefits of having a website for businesses is to be where your customers are. There’s a reason so many companies invest in a website with search engine optimization (SEO) on a monthly basis: 97 percent of people go online to find a local business, and 94 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google each day, and at this very moment, there is someone in your area online and searching for your exact service and your missing out.
63 percent of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty large chunk of potential customers. Combine that with the fact that 93 percent of online experiences begin with a search engine—and you do the math. Another compelling reason your business needs a website? Research by Yellow Pages found that, on average, consumers use approximately 3 sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if that business does not have a website.
The majority of companies that don’t have a website say it’s because their industry/niche isn’t online. I hear this mostly from business owners in the B2B, industrial, and manufacturing industries. if you think this i'm gonna have to call you out on it.
Having a website creates credibility as most people looking at your business online will judge the website for its design. A well designed website will create credibility and that combined with testimonials and SEO will help you defeat the Goliath's.